Or click and collect!
Or click and collect!
Most vapers have a rough idea that e-liquid contains PG, VG, nicotine and flavourings — but knowing exactly what each ingredient is, what it does and what the safety evidence shows gives you a much clearer picture of what you are putting in your body.
UK e-liquids sold under TRPR regulations consist of a small number of core ingredients: propylene glycol (PG), vegetable glycerin (VG), nicotine (in nicotine-containing products) and flavouring concentrates. Distilled water is sometimes added in small quantities to adjust viscosity. That is broadly the complete list for a compliant UK e-liquid. Understanding what each ingredient is, what role it plays and what the safety evidence shows provides an informed basis for choosing products that suit your needs and health preferences.
What it is: A synthetic alcohol compound (a diol) produced from petroleum or biological sources. PG is classified as Generally Recognised as Safe (GRAS) by the FDA for food use and is widely used in food production, pharmaceutical formulations, cosmetics and asthma inhalers.
Role in e-liquid: PG is the primary carrier for nicotine and flavourings because it dissolves them efficiently and carries their taste effectively. It produces the throat hit — the sensation at the back of the throat on inhalation — that many vapers find satisfying as an analogue to cigarette smoke. PG produces thinner vapour than VG.
Safety: PG is well studied in oral and pharmaceutical inhalation contexts. Long-term inhalation data specifically for vaping is more limited but the compound is considered low-toxicity. Its main practical side effect for vapers is dehydration — PG is hygroscopic and draws moisture from oral and respiratory mucous membranes, which can cause dry mouth, throat irritation and systemic mild dehydration if water intake is not increased. A small minority of people have a sensitivity or allergy to PG and should use high-VG or VG-only liquids.
What it is: A natural compound derived from plant oils — most commonly palm, soy or coconut oil — through a hydrolysis process. VG is classified as GRAS, is widely used as a food sweetener and humectant, and appears in many cosmetics and pharmaceutical products.
Role in e-liquid: VG is the primary vapour-producing ingredient — it creates the dense, visible clouds associated with vaping. It adds a slight natural sweetness to liquids and produces a smoother, less harsh inhale than PG. Higher VG ratios (70% and above) reduce throat hit and increase vapour density, making them popular for sub-ohm and direct-to-lung vaping styles.
Safety: VG has an excellent safety profile in food and pharmaceutical use. Inhalation-specific studies suggest it is well tolerated by most people. VG does not cause the dehydration associated with PG, making high-VG liquids a better option for vapers who experience dry mouth or throat sensitivity on standard ratio liquids.
What it is: A naturally occurring alkaloid found primarily in the tobacco plant. Nicotine in e-liquids is extracted and purified from tobacco leaf, then added to the PG/VG carrier in precise concentrations.
Freebase nicotine: The standard form used in most e-liquids below 20mg/ml. Freebase nicotine has a higher pH, produces a stronger throat hit at higher concentrations and is absorbed slightly more slowly than nicotine salts.
Nicotine salts: Nicotine combined with an organic acid (typically benzoic acid) to create a lower pH salt form. Nicotine salts deliver nicotine more smoothly and rapidly, allowing higher concentrations (10–20mg/ml) to be used without the harsh throat hit of equivalent freebase concentrations. This makes them the preferred format for the compact pod devices designed to replace cigarettes.
Safety: Nicotine itself has well-documented effects on the cardiovascular system, brain and reproductive biology — covered in detail in our separate guide on what nicotine does to your body. Maximum UK concentration is 20mg/ml.
What they are: The flavour compounds in e-liquids are typically food-grade concentrates derived from natural and artificial flavouring substances. The same classes of flavouring compounds used in food manufacture are used in e-liquids, though they are inhaled rather than ingested — a distinction that matters for safety assessment.
Role in e-liquid: Flavourings account for approximately 1–10% of an e-liquid formulation by volume and are responsible for the entire flavour profile — from tobacco and menthol through to fruit, dessert and drink profiles. They are the most variable component between different products and are the primary source of inter-product differences in vapour character.
Safety: The inhalation safety of flavouring compounds is the least settled area of e-liquid science. Many flavouring compounds are GRAS for food use but food safety and inhalation safety are different assessments — the respiratory tract absorbs compounds differently to the gut. UK TRPR bans diacetyl and acetyl propionyl (the compounds linked to popcorn lung) and requires that flavouring ingredients do not present a risk to human health. Research on specific flavouring compounds and their inhalation profiles is ongoing.
What it is: Purified water, added in small quantities in some formulations.
Role in e-liquid: Water reduces the viscosity of high-VG liquids, improving wicking in certain coil types and producing a slightly cooler, thinner vapour. It is not present in all formulations and is typically used at concentrations of 1–5% where it appears.
Safety: Distilled water in small concentrations presents no safety concern.
These diketone compounds — implicated in the popcorn lung cases from industrial exposure — have been banned in UK e-liquids since 2016 under TRPR. Any compliant UK e-liquid sold after this date cannot legally contain these compounds. This is one of the most important protections the UK regulatory framework provides.
The compound responsible for the EVALI outbreak in the US in 2019 — which caused deaths and severe lung injury — is not an ingredient in UK nicotine e-liquids. It was used as a cutting agent in illegal THC vaping cartridges in the US. UK TRPR-compliant nicotine products do not contain it.
TRPR prohibits colouring agents in nicotine-containing e-liquids. This is primarily a consumer protection measure that prevents liquids from being made to look more appealing to younger people. Nicotine-free liquids may contain food-grade colourings where declared.
TRPR prohibits the addition of caffeine, taurine and a list of other additives that present health risks or are specifically associated with marketing to young people. The intent is to prevent e-liquids from being formulated as stimulant cocktails beyond their nicotine content.
E-liquid ratio notation describes the proportion of PG to VG by volume. A 50/50 liquid is half PG and half VG. A 70/30 liquid is 70% VG and 30% PG. Higher VG ratios produce more vapour and a smoother inhale. Higher PG ratios produce more throat hit and carry flavours more distinctly. Most pod and pen devices designed for mouth-to-lung use work well with 50/50 or 60/40 (VG/PG) ratios. Sub-ohm and direct-to-lung devices typically use 70/30 or higher VG formulations.
We match liquids to devices every day. Bring your device in and we will recommend the right ratio and flavour profile for how you vape.
To find our Coventry store and our full range of UK-regulated liquids, visit our Vape Shop Coventry page.
Our Health guide covers e-liquid ingredients, UK vaping regulation and product safety in plain language with reference to current evidence and TRPR requirements.
Find more guides on e-liquid ingredients and UK regulation in our Health guide.
We know exactly what is in the products we stock and we are happy to talk you through every ingredient.