Or click and collect!
Or click and collect!
If you have ever wondered why some liquids say nic salt and others just say nicotine, this guide explains the chemistry behind the difference, why it matters for how the nicotine feels and which format suits which type of device and user.
Standard e-liquid nicotine — called freebase nicotine — is nicotine in its pure base form with a higher pH (more alkaline). Nicotine salts are created by combining freebase nicotine with an organic acid, typically benzoic acid, which lowers the pH and creates a salt form of nicotine. This chemical difference changes how the nicotine feels when inhaled and how quickly it reaches the bloodstream. Nicotine salts deliver nicotine more smoothly, with less throat irritation at higher concentrations, and reach the bloodstream more rapidly — making them significantly better suited to the pod devices designed as cigarette replacements.
Freebase nicotine at higher concentrations (above 6mg/ml in most people's experience) produces a noticeable and often harsh throat hit — the physical impact sensation at the back of the throat. This harshness increases significantly at 12mg and 20mg freebase, making high-strength freebase liquids uncomfortable or unpleasant to vape for many people. Nicotine salts, with their lower pH, produce a much smoother inhale at equivalent concentrations. A 20mg nicotine salt liquid is considerably smoother to use than a 20mg freebase liquid, which is why nicotine salts made high-strength vaping in compact pod devices genuinely comfortable for the first time.
Nicotine salts are absorbed through the lung tissue more rapidly than freebase nicotine because the salt form more closely mimics the natural form of nicotine found in tobacco leaf. Research comparing freebase and salt nicotine shows that nicotine salts produce a faster spike in blood nicotine levels after inhalation — more closely approximating the rapid nicotine delivery of a cigarette. This faster delivery is partly why nicotine salt pod devices are more effective than earlier vaping products for helping smokers switch, as the speed of nicotine delivery is an important factor in satisfying cigarette cravings.
Freebase nicotine is better suited to sub-ohm and direct-to-lung devices that operate at higher wattages and produce large volumes of vapour. At lower nicotine concentrations (3mg, 6mg) the throat hit is manageable and the high vapour volume compensates for the lower nicotine per puff. Nicotine salts are specifically designed for low-wattage, tight-draw devices — pod systems and pen devices — that produce smaller volumes of vapour at each puff. Using a high-strength nicotine salt liquid in a high-wattage sub-ohm device would deliver an extremely large nicotine dose very rapidly and is not recommended.
The faster blood nicotine spike from nicotine salts raises a legitimate question about whether they create stronger addiction than freebase nicotine at equivalent concentrations. Faster reward delivery is a recognised factor in addiction potential. The research on this specific question is still developing but it is a reasonable concern — particularly for non-smokers starting vaping with nicotine salt products. For established smokers switching from cigarettes, nicotine salts' faster delivery is generally considered beneficial for cessation success rather than a meaningful additional addiction risk.
"The introduction of nic salt pod devices was genuinely transformative for helping smokers switch. Before them, high-strength vaping was too harsh. Salts solved that problem."
Touch of Vape team, CoventryPod devices with 10–20mg nicotine salt liquids most closely replicate the speed and feel of cigarette nicotine delivery. This combination gives the best chance of a successful and comfortable switch. Freebase at equivalent strengths is too harsh for most new vapers.
At lower concentrations (3–6mg), freebase nicotine is entirely comfortable to use and is widely available in a huge range of flavour profiles. Nicotine salts at lower strengths are also available and remain smoother. The choice at this stage is primarily personal preference.
High-wattage sub-ohm devices producing large vapour volumes should always be used with lower-strength freebase liquids (3mg or 6mg). The vapour volume compensates for the lower concentration and the throat hit remains comfortable. High-strength nicotine salts in sub-ohm devices deliver excessive nicotine doses and should be avoided.
Zero-nicotine liquids contain neither freebase nicotine nor nicotine salts. The PG/VG ratio and flavour profile are the relevant considerations. The nicotine format distinction only applies to nicotine-containing products.
We match customers to the right liquid format and nicotine strength for their device and stage of vaping every day. Come in and we will get it right.
To find our Coventry store and our full range, visit our Vape Shop Coventry page.
Our Health guide covers e-liquid ingredients, nicotine formats, regulation and the practical product questions our Coventry customers ask most frequently.
Find more guides on nicotine and e-liquid ingredients in our Health guide.
Getting the right format for your device and stage makes a real difference to your vaping experience.