Or click and collect!
Or click and collect!
Vaping is a well-supported harm reduction pathway for most smokers, but there are specific situations where it is not the right choice, and being honest about them matters. Here is a clear guide to when other approaches are more appropriate.
The harm reduction case for vaping over smoking is strong and we stand behind it. But harm reduction framing should never be used to suggest vaping is appropriate in situations where it is not. The following contexts are ones where vaping is not the right choice and where other approaches, NHS-supported cessation, NRT, pharmacological support or simply abstaining, are more appropriate than vaping.
The entire harm reduction rationale for vaping rests on its comparison with tobacco smoking. For someone who has never smoked, there is no harm being reduced, only harm being added. Starting nicotine use through vaping because it is perceived as safe or glamorous or because friends vape is not a harm reduction decision. It is the creation of a nicotine dependency that did not previously exist. This is the most clearly inappropriate use of vaping and the UK health establishment is unified on this point. Vaping is not suitable for people who have never smoked.
Nicotine use during pregnancy carries specific and serious risks to fetal development regardless of delivery method. Vaping is not a suitable alternative to stopping nicotine entirely during pregnancy. For pregnant women struggling to stop, NHS Stop Smoking services provide specialist support including access to licensed NRT under medical supervision, which is preferable to continued nicotine use through vaping. Discuss with your midwife.
The sale of vaping products to under-18s is illegal in the UK and there is no harm reduction rationale for young people to vape. The developing brain is more vulnerable to nicotine's effects on reward circuitry and addiction pathways. Youth vaping uptake is a significant public health concern. Under-18s should not vape regardless of whether they have smoked.
For people with severe cardiovascular disease, significant respiratory conditions or other conditions where nicotine's physiological effects carry elevated clinical risk, switching from cigarettes to vaping may not be appropriate without specialist medical supervision. For these individuals the harm reduction benefit of switching may be outweighed by the ongoing risks of nicotine-specific effects on their condition. Their specialist, not a vape retailer, is the right source of guidance.
For smokers who can genuinely achieve full nicotine cessation with appropriate support, through NHS Stop Smoking services, NRT, varenicline or combination approaches, full cessation is health-preferable to switching to vaping. Vaping is most appropriate when full cessation has been attempted and failed, or when the person cannot contemplate full cessation at this time. It should not be positioned as equivalent to stopping entirely for people who have the realistic option of stopping.
We give the same honest answer to everyone, regardless of whether it results in a sale.
To find our Coventry store, visit our Vape Shop Coventry page.
Our Health guide includes honest assessments of when vaping is and is not appropriate, because harm reduction requires honesty about context.
Find more context-specific health guides in our Health guide.
We put your health first. Always.